AS SEEN | at Unapologetic Wellness (Atlanta · Nov 7, 2025)
MARRIAGE REWIRED
From One Event to a Movement
How a 3-hour livestream helped one small nonprofit triple its reach — and build lasting community in the process.
CLIENT — Marriage Rewired
Faith & Wellness Organization
Delivered by: Calvin Baldwin + Community Education Collective
Transformation: From 40 email contacts → 140+ active participants in under 3 weeks
Bonus Impact: 42% of attendees asked to stay connected after the event
BEFORE COED — Marriage Rewired had heart, purpose, and a social following — but no real system to turn followers into community. They were doing the work: running events, hosting conversations, sharing content. But between events, their momentum stalled. There was no central list. No feedback loop. No way to know who was truly engaged.
3x
182+
Active Participants
355%
List Growth
89
Watch Time Minutes
WHAT WE BUILT with Kwame & Nakia
Block Party Meets TED Talk…
Together, we created a 3-hour livestream experience that felt like a block party meets TED Talk. It combined storytelling, music, interactive games, and real-time conversation — all designed to pull people in and move them to action. Here’s what made it work:
A clear flow: Short episodes, live panel, interactive games
Personal touch: Polls, word clouds, live responses from hosts
Emotional rhythm: Music and media that matched each phase — from anticipation to reflection
Engagement tools: Giveaways, creative prompts, and post-event follow-up
400
3
Marketing Weeks
56%
140
New Subscribers